A GLOBAL MARKET EXPECTED TO GROW

– by 50% between 2020 and 2030

A GLOBAL MARKET EXPECTED TO GROW

– by 50% between 2020 and 2030

Colorectal cancer – one of the most common cancers

Colorectal cancer is the third most common cancer diagnosis, after breast and prostate cancer, and the second deadliest form of cancer. Today, the 5-year survival rate is over 90 percent for patients diagnosed with breast and prostate cancer, while it is only 67 percent for patients with colorectal cancer.

This is one of the reasons why society’s focus is now directed towards colorectal cancer.

The total global market for colorectal cancer diagnostics is estimated to amount to SEK 37.1 billion in 2022 and it is expected to grow by 8.4% annually, to SEK 70.5 billion in 2030.

Rapidly growing need for reliable rectal cancer diagnostics

Cancer in the lower part of the intestine (rectum) is called rectal cancer. Globally, over 732,000 suffer from rectal cancer annually, of which just over 2,400 are in Sweden. The number of people affected by rectal cancer is expected to increase globally by 50 percent from 2020 to 2030. The main reasons are an aging population and more and more people globally adopting a Western lifestyle. 

Estimated global market potential for NanoEcho’s system, based on a price per examination of SEK 10-20,000

Global market for colorectal cancer diagnostics

2022

SEK 37.1 billion

Expected annual growth

8,4%

2030

SEK 70.5 billion
NanoEcho’s market potential
Rectal cancer
2020
600,000 cases annually globally
2030
900,000 cases annually globally
Market potential
2020
SEK 6 – 12 billion
2030
SEK 9 – 18 billion

Estimated global market potential for NanoEcho’s system, based on a price per survey of SEK 10 000-20 000

Global market for colorectal cancer diagnostics

2022:

SEK 37.1 billion

2030:

SEK 70.5 billion

Expected annual growth

8,4%

NanoEcho’s market potential

Rectal cancer

2020:

600,000 cases annually globally

2030:

900,000 cases annually globally

Market potential

2020:

SEK 6 – 12 billion

2030:

SEK 9 – 18 billion

Estimated global market potential for NanoEcho’s system, based on a price per survey of SEK 10 000-20 000

Reliable diagnosis leads to health economic gains

The majority of patients diagnosed with early rectal cancer are recommended to undergo an extensive surgical procedure. It has been found that many patients undergo this unnecessarily. By adding NanoEcho’s method and thus more reliable diagnostics, the intention is for the patient to receive an individually tailored treatment, which often means a smaller intervention with a lower risk of complications. This leads to cost efficiency, that healthcare resources are optimised at the same time as the patient’s quality of life increases.

An analysis conducted by the Institute for Health and Economic (IHE) indicates that NanoEcho’s diagnostics have the potential to be a new cost-effective complement to current diagnostic methods.

Reduced healthcare costs

Reduced healthcare costs are achieved by freeing up healthcare resources. A smaller intervention means a reduced cost for the intervention, which does not need to be done in an operating room and is done without hospitalisation. It requires fewer days of care associated with the procedure, less cost for complications in the aftermath, and less need for continuous return visits.

Local surgery

Major surgery

Procedure

∼25 000 SEK

>250 000 SEK

Care days

∼0 days

∼1-2 weeks

Better quality of life

A better quality of life is achieved by avoiding the stoma and unwanted leakage. A smaller intervention also means a lower risk of infections, lower risk of complications and preservation of sexual function, and normal emptying of the bladder.

  • Minor surgery
  • Fewer hospital days
  • Fewer follow-up visits
  • Avoidance of stoma
  • Reduced risk of complications
  • Preserved sexual and bladder function

Reduced healthcare costs

Reduced healthcare costs are achieved by freeing up healthcare resources. A smaller intervention means a reduced cost for the intervention, which does not need to be done in an operating room and is done without hospitalisation. It requires fewer days of care associated with the procedure, less cost for complications in the aftermath, and less need for continuous return visits.

  • Minor surgery
  • Fewer hospital days
  • Fewer follow-up visits

Better quality of life

A better quality of life is achieved by avoiding the stoma and unwanted leakage. A smaller intervention also means a lower risk of infections, lower risk of complications and preservation of sexual function, and normal emptying of the bladder.

  • Avoidance of stoma
  • Reduced risk of complications
  • Preserved sexual and bladder function
Externally validated health economic analysis
The health economic value of NanoEcho’s diagnostics has been evaluated in a scientific article published in an international journal. The analysis demonstrates the potential to improve patients’ quality of life, reduce healthcare costs, and generate socio-economic value. The results provide an important basis for decision-making in the introduction of the method into healthcare and in NanoEcho’s market access and procurement activities.
Popular science summary
A popular science summary is available for those who wish to review the main conclusions of the analysis in an accessible format.

Questions and answers about health economics

Health economics involves analysing costs and outcomes within healthcare. It is used to assess how resources can be allocated efficiently to deliver the best possible care. The purpose is to make well-informed decisions that balance costs with patient benefit.
Health economic arguments are used when authorities and healthcare providers make decisions about which methods should be introduced and how resources should be allocated. Healthcare systems have limited resources and must prioritise interventions that provide the greatest benefit in relation to their cost. Health economic analyses support these prioritisation decisions.

The purpose of the health economic analysis is to understand how the implementation of NanoEcho’s diagnostic method in healthcare may affect costs and patient benefit. The analysis can be used to inform future decisions regarding the implementation of the method.

  • To analyse how different implementation scenarios, pricing, and sales volumes affect cost-effectiveness.
  • To simulate different scenarios and understand how the method affects both healthcare services and patients.
  • To facilitate procurement processes and justify why the method is worth a certain price.
  • To strengthen credibility in dialogue with authorities, potential partners, and customers.